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Advanced · Images, sound and media · module 125 of 155

Project lesson: a media production with a checklist

Make a short video or flyer with AI help and check script, images, sound, rights, labels and accessibility.

After this lesson

You plan and check a small media production from script to publication, with a checklist you can reuse.

In view · Step by step

A media production from script to publication

  1. Purpose, target group and only confirmed facts, proofread before image and sound.

  2. Images, voice and subtitles, checked for rights, labels and accessibility.

  3. Two test viewers, an approval and a project folder with your way of working.

Remember: An error in the script carries through to images, voice and subtitles. Open het volledige schema ↗

Plan the production starting from the goal

Choose a small production, for example a one-minute explainer video or a flyer for an activity. Decide on the goal, target group, channel and key message. Write the script or text first, with only confirmed facts, and have it proofread before you make images or sound (lessons 6 and 108). In an image brief, record which images you need and whether you make them yourself, generate them with AI or take them from an image library with clear usage rights (lesson 122).

Make and check each part

Check generated images for details, unintended text, logos and recognisable people. For the voice, use your own voice or a clearly synthetic voice, never an imitated voice of a real person without permission. Have subtitles made and proofread them for names and numbers (lesson 121). Add alt texts and a text version, and make the message understandable in plain language (lesson 124). State clearly which parts were made with AI.

Test, approve and save your way of working

Have two people from the target group watch the production: do they understand the message, and is anything misleading or unclear? Have an authorised person approve it before publication. Keep the script, prompts, tools used, rights, the provenance of images and the approval in a project folder. Turn your checklist into a template for the next production. This makes your way of working repeatable, and you can later show how a production came about.

New practice example

From explanation to a usable result.

A media production with AI help runs from goal and script, through images, sound and subtitles, to checking, testing and approval.

Fictional practice situation

Fictional: a sports club makes a short video to recruit new members. The first script promises “free trial sessions all year round”, but the board only approved three free trial sessions in September.

View a possible solution

This is how it can be done

I first correct the script to three free trial sessions in September and have the board check it. Only then do I make images and subtitles. Check: no recognisable members without consent, subtitles proofread, mention of AI use, a test with two parents and approval by the chair.

Why this works

An error in the script carries through to images, voice and subtitles. By checking the script first, you avoid duplicate work.

Make it slightly more difficult

Turn your checklist into a template of no more than ten points that you can use next time without changes.

Extra practice, at your own pace. You do not need to submit anything. This does not count towards an automatic assessment.

Your workplace · learning by doing

Make something. See what changes.

Ende, your light pink practice buddy

The fictitious source is included. Only when selecting ‘Let Ende answer’ do you send your assignment to the AI service. Do not use private data.

Checking the AI connection… You can already view the written example.

Your result

No answer yet

Present your assignment to Ende.
Read the answer, change one thing, and compare.

You remain in control

What do you want to improve in your next attempt?

My own check

On this device only. AI answers remain only in this page memory. This is self-review, not a grade.

Why this approach works

An error in the script carries through to images, voice and subtitles. By checking the script first, you avoid duplicate work.

A step further

Turn your checklist into a template of no more than ten points that you can use next time without changes.

Try & discover · no obligation

Put the steps in a workable order

Move the steps with the arrows. Check whether each step has its necessary input and control.

Move with up and down
  1. 01 Create images, sound and subtitles
  2. 02 Get approval and publish
  3. 03 Set the goal, target group and key message
  4. 04 Have two people from the target group watch it
  5. 05 Make an image brief with the origin of each image
  6. 06 Check details, rights, labels and accessibility
  7. 07 Write the script and have it proofread
Your sequence is ready. Move the steps and try the check.

What does a step depend on?

  • Set the goal, target group and key message must precede Write the script and have it proofread
  • Write the script and have it proofread must precede Make an image brief with the origin of each image
  • Write the script and have it proofread must precede Create images, sound and subtitles
  • Make an image brief with the origin of each image must precede Create images, sound and subtitles
  • Create images, sound and subtitles must precede Check details, rights, labels and accessibility
  • Check details, rights, labels and accessibility must precede Have two people from the target group watch it
  • Have two people from the target group watch it must precede Get approval and publish

Move a step and then check the sequence. The arrows also work with your keyboard.

This model checks dependencies, not duration, capacity, or actual execution. With multiple agents, the human decision remains a separate step.

This trial works locally with fictitious data and does not count towards your lesson completion. It starts anew with a new lesson or reload.

A prompt to get you started

Help me plan a one-minute explainer video for a fictional library: “How to borrow an e-book.” Write a script of no more than 130 words in plain language, with only these facts: you can borrow with your membership card via the website, an e-book remains available for three weeks and it cannot be renewed. Add a list of the images needed with their source (make yourself, AI or image library) and a checklist for before publication.

Apply it

Your flyer with an AI illustration is ready. You notice an illegible brand logo on a market stall, and the flyer does not mention that the illustration was made with AI.

Which approach best fits this situation?

  • Publish; nobody will see the logo.
  • Put a black bar over the logo and publish without further checks.
  • Remove the logo, mention the use of AI, go through the rest of the checklist and get it approved.

With JavaScript, you can check your approach and receive immediate feedback.

Test your insight

Your video is ready. The automatic subtitles say “two weeks” where the script says “three weeks”. What do you do?

  • Leave it, because few people read subtitles.
  • Correct the subtitles and check the rest for names and figures before you publish.
  • Remove the subtitles so there is no longer an error in them.
Extra practice

Make a small media production, such as a flyer or a short video, with fictional data. Go through your checklist, have two people review it and note what you changed.

Script: 110 words, three steps, only the facts provided. Images: screen recordings of our own website and one AI illustration of a reader with a tablet, without a real person. Voice: a staff member’s own voice. Check: subtitles proofread (“three weeks”, not “two weeks”), alt text for the illustration, the label “Illustration made with AI”, approval by the librarian. Two test viewers found the step with the membership card too fast; it has been slowed down.

A question? I'll help you on your way.

Drag Aldo to move it. Use the arrow keys on Aldo with the keyboard, Enter to save the position and Escape to cancel.