Practice · module 24 of 100
AI for marketing
Speed up content ideas, social posts and campaigns.
After this lesson
You generate marketing content with clear objectives and control over brand consistency.
In view · Choices and control
Marketing: one goal, multiple ideas
Determine who the campaign is intended for and what you want to communicate.
Request multiple angles for the same fictional campaign.
Check claims, tone, source material and image rights.
Part 1 of 3 · Target audience and message
Your preference for less movement is on. Choose each part yourself.
Content calendar
Ask for ideas per channel and target audience. Select what fits yourself. Also include the goal of the campaign, permitted facts, and available capacity. Group ideas by topic and target audience. A calendar is a proposal; the team manager chooses what fits the planning, rights, and actual events.
Variants
Have multiple tone or length variants created and choose the best one. Change one criterion at a time, for example, length or form of address. Compare variants on the same message and check if the facts remain the same. The version with the loudest promise is not automatically the most useful.
Brand and facts
Check if claims are correct and if the tone fits your brand. Substantiate figures and customer results with an existing source before you publish them. Ask to make missing evidence visible. A made-up testimonial or fictitious result should not appear as a real experience on your website or in an advertisement.
New practice example
From explanation to a usable result.
A marketing concept must fit the audience and what you can actually substantiate.
Fictional practice situationFictional: an association is organising an introductory evening. The topic and location are confirmed; there are no responses from participants yet.
View a possible solution
This is how it can be done
Create three angles: discover the topic, meet the facilitators, and ask your questions. Do not use fabricated testimonials or claims about previous participants.
Why this works
Variation does not need to rely on new facts. Assess each concept on clarity, source basis, and a feasible call to action.
Make it slightly more difficult
Write one call to action without time pressure and one with a truly confirmed registration deadline. What do you need to know beforehand?
Extra practice, at your own pace. You do not need to submit anything. This does not count towards an automatic assessment.
Your workplace · learning by doing
Make something. See what changes.
Checking the AI connection… You can already view the written example.
Present your assignment to Ende.
Read the answer, change one thing, and compare.
Previously held
New version
You remain in control
What do you want to improve in your next attempt?
On this device only. AI answers remain only in this page memory. This is self-review, not a grade.
Why this approach works
Variation does not need to rely on new facts. Assess each concept on clarity, source basis, and a feasible call to action.
A step further
Write one call to action without time pressure and one with a truly confirmed registration deadline. What do you need to know beforehand?
Try & discover · no obligation
Make your image brief visible
Change goal, format and composition. Compare the trial design with the assignment you are describing it with.
Your image brief in words
Create a vierkant prototype design for an online workshop. Place the illustration midden. Leave space for a short title and explanation. Use fictional elements. Present it as an illustration and check origin and usage rights before publication.
2 publication agreements are still open in your checklist.
This is a drawn draft design with fixed components, not an image generator. The tick boxes schedule a check and do not prove usage rights. Nothing is being published.
This trial works locally with fictitious data and does not count towards your lesson completion. It starts anew with a new lesson or reload.
A prompt to get you started
Come up with 5 LinkedIn post ideas for a [type of company]. Target audience: [target audience]. For each idea, provide a short hook and a call-to-action. Do not invent results or figures. Use only the provided fictitious facts. Make missing information visible and indicate what a human must check before use.
Apply it
You want to create three social posts. There are no confirmed customer results, but AI suggests a testimonial with a made-up customer name.
Which option can you elaborate on further?
- Publish the testimonial without the name.
- Choose a practical explanatory post based on confirmed services and verify the claims.
- State the result as average so that it seems less precise.
With JavaScript, you can check your approach and receive immediate feedback.
Test your insight
Why is control important with marketing content from AI?
- AI always makes perfect claims.
- AI can add incorrect claims or the wrong tone.
- Control is not necessary if it sounds good.
Extra practice
Create a prompt that generates 5 social media ideas for your situation. Add criteria to choose from. Work with a fictitious situation and name one concrete control point before you would use the result.
5 ideas for a local service. Criteria: practical, no invented results, fits a down-to-earth tone. I compare the outcome with the confirmed input, leave unknown data blank, and adjust the result before use.
