Deep dive · module 13 of 100
Create images and creative briefs
Direct based on purpose, image choice, rights, and fair presentation.
After this lesson
You are writing an image brief and recognise what you must check before publication.
In view · Step by step
From image brief to publication
Describe subject, target audience, style and the desired image format.
Compare different compositions with the same assignment.
Check text, hands, recognisable people and the method of publication.
Part 1 of 3 · Brief and composition
Your preference for less movement is on. Choose each part yourself.
First, describe the communication
Determine what the image should convey, who it is intended for, and where it will appear. Then specify subject, composition, light, colour, and format. Specify where space for text is needed instead of relying on an image model to render small letters correctly.
Check both visually and substantively
Look at hands, text, logos, perspective, and details that might be illogical. For video, also check transitions and continuity. A convincingly generated image is not proof of an event, product feature, or real customer reference.
Make conscious publication choices
Check terms of use and rights regarding reference material, recognisable persons, and brands. When using realistic synthetic material, clearly state what is generated when necessary. Do not present a fictitious situation as a completed client assignment.
New practice example
From explanation to a usable result.
An image brief describes what the image should explain, who it is for, and how to use it ethically.
Fictional practice situationA fictitious course wants an illustration for “learning together”. There are no real participant photos available.
View a possible solution
This is how it can be done
Brief: create a calm illustration of two adults comparing an exercise at a table. Leave space for a title. Do not use recognisable real people or made-up logos. State upon publication that it is an illustration.
Why this works
The brief focuses on the learning objective and the crop. Afterwards, check faces, hands, text, context, and usage agreements.
Make it slightly more difficult
Describe the same scene for a narrow mobile crop. Which components must remain within the safe centre?
Extra practice, at your own pace. You do not need to submit anything. This does not count towards an automatic assessment.
Your workplace · learning by doing
Make something. See what changes.
Checking the AI connection… You can already view the written example.
Present your assignment to Ende.
Read the answer, change one thing, and compare.
Previously held
New version
You remain in control
What do you want to improve in your next attempt?
On this device only. AI answers remain only in this page memory. This is self-review, not a grade.
Why this approach works
The brief focuses on the learning objective and the crop. Afterwards, check faces, hands, text, context, and usage agreements.
A step further
Describe the same scene for a narrow mobile crop. Which components must remain within the safe centre?
Try & discover · no obligation
Make your image brief visible
Change goal, format and composition. Compare the trial design with the assignment you are describing it with.
Your image brief in words
Create a vierkant prototype design for an online workshop. Place the illustration midden. Leave space for a short title and explanation. Use fictional elements. Present it as an illustration and check origin and usage rights before publication.
2 publication agreements are still open in your checklist.
This is a drawn draft design with fixed components, not an image generator. The tick boxes schedule a check and do not prove usage rights. Nothing is being published.
This trial works locally with fictitious data and does not count towards your lesson completion. It starts anew with a new lesson or reload.
A prompt to get you started
Create an image brief for an illustration for a AI workshop for adults. Purpose: a calm, inviting atmosphere. Format: wide 16:9. Subject: people learning together in a neutral space. Leave space for a title on the left; no text, recognisable real people, logos, or suggestion of a real customer reference.
Apply it
You have created a AI image of a fictional workshop. The image does not show a real organised event.
Which publication is honest about its origin?
- Use it as an illustration and make it clear that the scene is generated; check the references used.
- Place it under “Our clients yesterday in the workshop”.
- Add a fictional client name to make it look realistic.
With JavaScript, you can check your approach and receive immediate feedback.
Test your insight
Are you allowed to present a generated workplace photo as a real customer reference?
- Yes, if the image looks realistic.
- No, a fictitious image does not prove a real completed assignment.
- Yes, if there are no people in it.
Extra practice
Write an image brief for a custom application. Add a checklist with three points before publication, including origin or rights.
A calm illustration for an internal learning message, with a laptop and notes and empty space for text on the right. Check: no strange letters or logos are present; the format works on mobile; the image is identified as an illustration and the used references are permitted.
